Coursera Answers

Optimizing a Website for Google Search Week 1 Quiz Answers

Optimizing a Website for Google Search Week 1 Quiz Answers


Optimizing a Website for Google Search Week 1 Quiz Answers

In this article i am gone to share Coursera Couse Optimizing a Website for Google Search Week 1 Quiz Answers with you..


Week 1

Optimizing A Website For Search  Quiz Answers


Question 1)

Why is it important to estimate the competitiveness of a potential keyword? (Select all that apply.)

  • Estimating keyword competitiveness will help manage the size of the keyword list
  • Estimating the competitiveness will help you to set appropriate expectations for clients
  • Estimating the competitiveness will help determine how long it will take to see results


Question 2)

True or False: Analytics tools such as Google Webmaster are usually not very useful in assessing customer intent.

  • True
  • False


Question 3)

True or False: Listing brand is the best way to optimize your title tag.

  • True
  • False


Question 4)

Keyword selection on a larger site should be determined by which of the following factors:

  • competition, search volume, intent, audience alignment
  • competition, search volume, brand placement on site
  • search volume, intent, brand placement on site
  • competition, intent, brand placement on site, audience alignment


Question 5)

True or False: An existing site is more likely to have pages that work well with the keywords you have identified.

  • True
  • False


Question 6)

Which of the following make up the criteria used to select keywords?

  • Relevancy, intent, and gut instinct
  • Relevancy, intent, and competitiveness
  • Localization, relevancy, and competitiveness
  • Competitiveness, relevancy, and redundancy


Question 7)

Suppose you want to identify online competition based on keyword usage, what tools might you use for this? (Select all that apply.)

  • Majestic SEO
  • Open Site Explorer
  • MOZ keyword difficulty tool


Question 8)

Suppose your client gave you a list of sites they consider to be their direct competitors; what should your attitude be toward organic competitors that are not on their list?

  • Include organic competitors that the client may not consider to be their competition.
  • You should ignore them and focus on what the client asked you to do.
  • You should consider these organic competitors by not inform your client, except on the direct competitors they listed.



Question 9)

When you are organizing your top competitors to develop a plan to compete, what is an effective way to make the results of your analysis easier to grasp? (Select all that apply.)

  • Put the data into a block of text separated by commas.
  • Put the data into a long list of text and numbers.
  • Color-code the results to emphasize the strength of competitors.
  • Put each competitor in columns with their related keyword category.


Question 10)

You’ve been hired to assign keywords to a site’s existing pages to optimize SEO and you’re eager to dive in, but what questions should you ask first? (Select all that apply.)

  • How is the page performing from a user experience standpoint?
  • What pages may need a revamp based on user engagement?
  • How well does that page’s content match competitor’s text copy?
  • How well do chosen keywords fit in title tags and heading tags?