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Optimizing a Website for Google Search Week 2 Quiz Answers

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Optimizing a Website for Google Search Week 2 Quiz Answers

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Advanced On-page SEO Quiz Answers

Question 1)
True or False: The first step in developing a competitive analysis is to determine how your target audience reacts to your content.

  • True
  • False

Question 2)
When we perform an internal content audit on our own or a client’s site, we should also:

  • List other resources we could add
  • Look for opportunities to improve content
  • Take notes about the appearance of our pages and the images we use
  • All of the above

Question 3)
Elements of a good domain level content strategy include:

  • keywords
  • strong brand
  • blog content
  • site has a central theme
  • All of these answers are correct

Question 4)
True of False: The four types of content are evergreen, trending, seasonal, and general.

  • True
  • False

Question 5)
True or False: Customers visiting a site where there is a call to action are more likely to perform that action.

  • True
  • False

Question 6)
True or False: The most important step in developing a site-wide strategy is identifying effective keywords.

  • True
  • False

Question 7)
True or False: Placing valuable resource material in a sub-domain increases the main domain authority of a competitor’s site.

  • True
  • False

Question 8)
What are things we should be paying attention to when doing an analysis of social signals? (Select all that apply.)

  • Analyze which are the most used sites
  • Add a call-to-action connecting target audiences to useful sites
  • Design content that invites more interaction, such as pinnable images

Question 9)
When conducting an internal content audit, it is best to start with data from the last:

  • 3-months
  • 6-months
  • 12-months
  • 2-weeks or newer

Question 10)
Mobile Massage provides mobile massage services to local businesses for their employees. They are proud to offer massage services in a company’s address during business hours. They believe in the power of massage on one’s mind, body, and productivity level; thus consider themselves as an effective productivity partner. They have built a website, but seem to be falling short in increasing their customer base. What should they do to increase brand presence and build consumer trust and loyalty?

  • Provide discounts and incentives to new customers.
  • Create a content strategy to optimize the content on the site.
  • Create more engaging content that can be shared with other consumers.
  • Hire outside content writers to develop generic content to attract a variety of users.