Coursera Answers

Optimizing a Website for Google Search Week 3 Quiz Answers

Optimizing a Website for Google Search Week 3 Quiz Answers


Optimizing a Website for Google Search Week 3 Quiz Answers

In this article i am gone to share Coursera Couse Optimizing a Website for Google Search Week 3 Quiz Answers with you..


Week 3 — Practice Exercise

Mobile/App SEO & Metrics and KPIs Answers


Question 1)

When optimizing your app you should focus on:

  • Only on your website
  • Only on Apple Store first
  • Only on Google Play first
  • Both app store optimization as well as external optimization

Question 2)

What is an example of an external app SEO method?

  • Creating a solid content marketing strategy
  • Building backlinks to the app store listings
  • Improving the user experience in the app itself


Question 3)

What is an example of ASO?

  • Having a good content marketing strategy in place
  • Optimizing your apps titles and descriptions
  • Making sure that your website points to your app store listing


Question 4)

Both app stores will evaluate things like:

  • Keywords in tags
  • How many backlinks your app store listing has
  • Whether or not your app has an external website
  • User metrics such as uninstall rate, app speed, and more

Question 5)

What is an A/B test?

  • When you record people using the app to see how they navigate
  • Splitting traffic across different variations of the app
  • Measuring the CTR of visits from your website to your app listing


Question 6)

Both Google and Apple have built-in A/B testing functionality.

  • True
  • False


Question 7)

Why should you optimize screenshots?

  • To improve downloads and retention
  • To meet quality guidelines of the app stores
  • To clearly state the price of your app
  • To make sure your app is featured in the right category


Question 8)

Which of these is a good reason to forecast?

  • To help train new hires
  • So you look busy to executives
  • Getting approval for appropriate resources to finish a project
  • Making sure your forecast exactly matches actual numbers

Question 9)

SEO forecasting is difficult because:

  • You have to use expensive tools
  • The landscape can change frequently
  • You can’t easily communicate your results


Question 10)

Creating a custom CTR curve is:

  • Absolutely necessary
  • Helpful but not required
  • There’s no point because there are industry-standard ones

Question 11)

KPI stands for:

  • Keyword Personalization Index
  • Key Performance Indicator
  • Key Paid Indicators


Question 12)

With KPIs you should have:

  • Focus only on the ones that matter most
  • A lot of different KPIs showcase your efforts
  • A combination of smaller KPIs and bigger ones so you can benchmark


Question 13)

ROI stands for:

  • Really Optimistic Indexing
  • Return on Investment
  • Revenue on Impact
  • Revenue Opposition Investment


Question 14)

With SEO you:

  • Can get higher budgets than paid campaigns
  • Generally see a longer-term ROI than that of paid
  • Immediately see the ROI of your efforts