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Optimizing a Website for Google Search Week 4 Quiz Answers

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Optimizing a Website for Google Search Week 4 Quiz Answers

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Creating an SEO Campaign Answers

Question 1)
What is the main reason that you should do a mini-audit of a site prior to working with a client?

  • It helps you identify the costs associated with each of the clientโ€™s SMART goals.
  • It helps you identify ways to provide immediate value and set the timeline for the project.
  • It helps you identify problems for the client that you will not be able to address
  • It helps you provide a list of problems that previous SEO work has caused for the site.

Question 2)
In your initial conversation with clients, why is it a good idea to share a few quick wins and opportunities? (Select all that apply.)

  • Identifying opportunities helps to identify ways that your expertise is needed.
  • You can save the client money by letting them know how to make gains without hiring you.
  • It provides a complete road map of all of the work you will do during the project.
  • Quick wins provide a means to show immediate value to your services.

Question 3)
Which of the following IS NOT a SMART goal?

  • Generate more site traffic within three months
  • Reduce the site bounce rate by 15% in six months.
  • Increase sales of Adidas brand shoes by 25% by the end of the fiscal year.
  • Increase leads generated from our website by 10% by the end of the quarter.

Question 4)
Which of the following is an unrealistic client expectation that should be reframed early in your relationship?

  • The client expects 20% more completed checkouts within six months.
  • Within 12 months, site traffic will triple.
  • Within eight months, attain a number one rank for their top keyword.
  • By the end of the fiscal year 50% fewer visitors will bounce from the site.

Question 5)
Imagine that one of your clientโ€™s primary goals is to increase the amount of traffic to their site. The chart below compares this yearโ€™s data (in blue) to last yearโ€™s data (in red). Is this yearโ€™s dip (in blue) after June an indicator that you are likely to have trouble meeting the clientโ€™s goal?

  • Definitely. There is a clear need to shift approach based on the decline in traffic.
  • Probably not. The traffic is still significantly higher than where it was at the same time last year. There is some reason to think that this is a seasonal dip.
  • Probably. The traffic dramatically decreased from June to July. This spells trouble.

Question 6)
What are some quick wins you should try when working with a new client? (Select all that apply.)

  • Ensure their is a robots.txt file uploaded and appropriate areas are blocked.
  • Add more text to the homepage and other important pages.
  • Discussing with the client everything that is wrong with the site from an SEO perspective.
  • Have the client install Google Webmaster Tools & Google Analytics on their computer.
  • Add more keywords to the site.

Question 7)
When looking at traffic for a site, which of these should you most be concerned about:

  • Total Visits
  • Paid Visits
  • Organic Visits
  • Direct Visits
  • Referring Site Visits

Question 8)
Suppose you are working in-house, scoping an SEO project, which of the following should you be able to do? (Select all that apply.)

  • Prioritize work needed
  • Estimate a projectโ€™s length
  • Estimate ability to meet various deadlines

Question 9)
Suppose you are in your initial meeting with a new client; which of the following are questions you should ask? (Select all that apply.)

(If they have worked with an SEO firm previously) ask, โ€œWhat did you like and dislike?โ€

How long do you anticipate it taking for us to boost your site to the #1 ranking?

  • Have you previously used other domain names?
  • What keywords are you currently tracking?
  • Has your company previously worked with an SEO firm?

Question 10)
Suppose you have separated keywords into thematic groups associated with specified areas of a site. You notice one group is performing poorly for keyword rankings; what should this prompt you to do?

  • Check all areas of the site with a complete site audit.
  • Revise all the keywords on the site.
  • Go into the area of the site associated with that keyword group to see how that area can be improved.