Mobile/App SEO & Metrics and KPIs Answers

Question 1)
When optimizing your app you should focus on:

• Only on your website
• Only on Apple Store first
• Only on Google Play first
• Both app store optimization as well as external optimization

Question 2)
What is an example of an external app SEO method?

• Creating a solid content marketing strategy
• Building backlinks to the app store listings
• Improving the user experience in the app itself

 Question 3)
What is an example of ASO?

• Having a good content marketing strategy in place
• Optimizing your apps titles and descriptions
• Making sure that your website points to your app store listing

Question 4)
Both app stores will evaluate things like:

• Keywords in tags
• How many backlinks your app store listing has
• Whether or not your app has an external website
• User metrics such as uninstall rate, app speed, and more

Question 5)
What is an A/B test?

• When you record people using the app to see how they navigate
• Splitting traffic across different variations of the app
• Measuring the CTR of visits from your website to your app listing

Question 6)
Both Google and Apple have built-in A/B testing functionality.

• True
• False

Question 7)
Why should you optimize screenshots?

• To improve downloads and retention
• To meet quality guidelines of the app stores
• To clearly state the price of your app
• To make sure your app is featured in the right category

Question 8)
Which of these is a good reason to forecast?

• To help train new hires
• So you look busy to executives
• Getting approval for appropriate resources to finish a project
• Making sure your forecast exactly matches actual numbers

Question 9)
SEO forecasting is difficult because:

• You have to use expensive tools
• The landscape can change frequently
• You can’t easily communicate your results

Question 10)
Creating a custom CTR curve is:

• Absolutely necessary
• Helpful but not required
• There’s no point because there are industry-standard ones

Question 11)
KPI stands for:

• Keyword Personalization Index
• Key Performance Indicator
• Key Paid Indicators

Question 12)
With KPIs you should have:

• Focus only on the ones that matter most
• A lot of different KPIs showcase your efforts
• A combination of smaller KPIs and bigger ones so you can benchmark

Question 13)
ROI stands for:

• Really Optimistic Indexing
• Return on Investment
• Revenue on Impact
• Revenue Opposition Investment

Question 14)
With SEO you:

• Can get higher budgets than paid campaigns
• Generally see a longer-term ROI than that of paid
• Immediately see the ROI of your efforts