In this article i am gone to share Coursera Couse Optimizing a Website for Google Search Week 2 Quiz Answers with you..

Optimizing a Website for Google Search Week 2 Quiz Answers

Also visit this link:  Optimizing a Website for Google Search Week 1 Quiz Answers

Advanced On-page SEO Quiz Answers

Question 1)
True or False: The first step in developing a competitive analysis is to determine how your target audience reacts to your content.

• True
• False

Question 2)
When we perform an internal content audit on our own or a client’s site, we should also:

• List other resources we could add
• Look for opportunities to improve content
• Take notes about the appearance of our pages and the images we use
• All of the above

Question 3)
Elements of a good domain level content strategy include:

• keywords
• strong brand
• blog content
• site has a central theme
• All of these answers are correct

Question 4)
True of False: The four types of content are evergreen, trending, seasonal, and general.

• True
• False

Question 5)
True or False: Customers visiting a site where there is a call to action are more likely to perform that action.

• True
• False

Question 6)
True or False: The most important step in developing a site-wide strategy is identifying effective keywords.

• True
• False

Question 7)
True or False: Placing valuable resource material in a sub-domain increases the main domain authority of a competitor’s site.

• True
• False

Question 8)
What are things we should be paying attention to when doing an analysis of social signals? (Select all that apply.)

• Analyze which are the most used sites
• Add a call-to-action connecting target audiences to useful sites
• Design content that invites more interaction, such as pinnable images

Question 9)
When conducting an internal content audit, it is best to start with data from the last:

• 3-months
• 6-months
• 12-months
• 2-weeks or newer

Question 10)
Mobile Massage provides mobile massage services to local businesses for their employees. They are proud to offer massage services in a company’s address during business hours. They believe in the power of massage on one’s mind, body, and productivity level; thus consider themselves as an effective productivity partner. They have built a website, but seem to be falling short in increasing their customer base. What should they do to increase brand presence and build consumer trust and loyalty?

• Provide discounts and incentives to new customers.
• Create a content strategy to optimize the content on the site.
• Create more engaging content that can be shared with other consumers.
• Hire outside content writers to develop generic content to attract a variety of users.