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Start the UX Design Process: Empathize, Define, and Ideate

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Also visit:  Test your knowledge on user pain points Quiz Answer

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Weekly Challenge 1 Research in the design process Quiz Answer

Question 1 ) What does UX research focus on?

• Prioritizing what a business believes users want from a product
• Following the process that takes a product from an idea to reality
• Understanding user behaviors, needs, and motivations through observation and feedback

 

Question 2) A design team is developing a new product and they want to understand how to build it. Which type of research can best help the team answer their question?

• Design
• Foundational
• Post-launch

 

Question 3) There are three key qualities that UX researchers usually possess. Which of the following helps UX researchers understand someone else’s feelings or thoughts in a situation?

• Collaboration
• Pragmatism
• Empathy

 

Question 4) Which of the following is a primary UX research method?

• Books
• Journals
• Interviews
• Articles

 

Question 5) A design team wants to build an application for mobile users. They’ve noticed a lack of cat owner-related apps on the market and they want to create an app to fill that void. They want to figure out what they should build. At this stage, what kind of research in the product development lifecycle should they employ?

• Design research
• Foundational research
• Post-launch research

 

Question 6) Which type of bias is an overestimation of the number of people who will agree with an idea or design?

• False consensus bias
• Confirmation bias
• Primacy bias
• Sunk cost fallacy

 

Question 7) Sunk cost fallacy bias refers to the idea that the deeper a designer invests their time into a project, the harder it is to change course without feeling like the project failed. Identify a method that can help overcome the sunk cost fallacy bias.

• Identify and articulate assumptions before interviews or conversations
• Practice active listening and ask open-ended questions
• Take detailed notes or recordings and interview each participant the same way
• Segment your project into smaller, more manageable phases

 

Question 8) Consider the following scenario: 

To decide what type of fitness app to design, the research team designs a survey to learn about gaps in the marketplace. They survey a group of fitness enthusiasts, and ask users to rate—from 1 (strongly dislike) to 5 (strongly like)—the top fitness apps on the market. Using this numeric data, the researchers calculate the average likability rating for each app.

What type of research is the team conducting?

• Quantitative research
• Secondary research
• Usability research
• Qualitative research

 

Question 9) Imagine that a design firm’s research team has a basic understanding of their users’ pain points. To learn more, they decide to investigate further with a large group of people. What is the most appropriate research method? 

• Usability study
• Surveys
• Interviews
• Key performance indicator

 

Question 10) When developing a product, what are the benefits a usability study provides for design teams? Select all that apply.

• Observe firsthand user interactions with a product
• Inexpensive to conduct
• Receive in-depth user feedback about a product
• Shows how users actually interact with a product in real life

 

Question 12) Consider the following scenario: 

Imagine that a UX designer creates an app for saving, organizing, and streaming podcasts. After conducting interviews, the designer learns that users lack interest in an app feature that lets them add custom podcast tags. The designer has invested dozens of hours in this feature’s design. They continue to refine it, even though other user-identified issues are pending resolution. 

What can the researcher do to avoid impacts of the sunk cost fallacy? Select all that apply.

• Conduct new interviews with a different group of users
• Break down the project into smaller phases
• Hire an outside consulting firm to map project deliverables
• Outline designated points to decide whether to continue or stop

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Extra Questions 

Question 13) What is the goal of UX research?

• Prioritizing the user
• Projecting the success of a product
• Defining the outcome for the design solution
• Understanding what the business wants

 

Question 14) A team is in the early stages of developing a product and needs to define the problem in order to create the solution. Which type of research can best help the team answer their question?

• Post-launch 
• Design
• Foundational

 

Question 15) There are three key qualities that UX researchers usually possess. Which of these three qualities helps UX researchers adapt to working in teams with a range of people, personalities, and work styles?

• Pragmatism
• Collaboration
• Empathy

 

Question 16) Which of the following research methods evaluates a product by testing it on users?

• Usability studies
• Interviews
• Secondary research
• Surveys

 

Question 17) A design team is looking to build an application for mobile users who own cats. They did research and decided to build a cat sitting app to address a gap in the market. The design team needs to know how they should build the app. At this stage, what kind of research in the product development lifecycle should they employ?

• Foundational research
• Post-launch research
• Design research

 

Question 18) Which type of bias refers to the ease of remembering the last thing that was heard in an interview or conversation?

• Sunk cost fallacy
• Recency bias
• Primacy bias
• False consensus bias

 

Question 19) The recency bias refers to bias where it’s easier for a person to recall the last thing heard in an interview or conversation. Identify a method that can help overcome recency bias.

• Practice active listening and ask open-ended questions
• Reflect on our own behaviors
• Identify and articulate assumptions before interviews or conversations and survey large groups
• Take detailed notes or recordings and interview each participant the same way

 

 Question 20) Consider the following scenario: 

The research team designs and fields a survey that asks users to rate—on a numeric scale—their favorite fitness apps. They also conduct targeted interviews with fitness enthusiasts, to understand their needs. The research team uses their findings to inform design and marketing decisions. 

What type of research is the team conducting? Select all that apply.

• Quantitative research
• Secondary research
• Primary research 
• Qualitative research

 

Question 21) Imagine that a design team needs to evaluate a mobile app prototype before the next design iteration. They want to learn about user pain points and fix any problems before the product launches. What is the most appropriate research method? 

• Interviews
• Usability study
• Key performance indicator
• Surveys

 

Question 22) In a usability study, how does the user interact with a product?

• In an independent controlled setting, without other users present
• In a varied, real-world environment, with a group of people
• In an open, public environment with guests and real-world distractions
• In a controlled, lab setting

 

Question 23) A design team decides to conduct interviews to learn more about users’ experiences with their product. Although this is a valuable method of primary research, why might the design team be concerned about conducting interviews? Select all that apply.

• Interviews collect information from only a small sample of users 
• Interviews require a significant investment of time and money
• Designers can only ask about how easy it is to use a product
• Designers need to identify a large group of potential respondents

 

Question 24) Consider the following scenario: 

Imagine that a UX designer creates an app for saving, organizing, and streaming podcasts. To learn about users’ experiences with their product, the designer conducts interviews with a select group of target users: podcast enthusiasts. The research team has a hypothesis that podcast enthusiasts prefer long-form, polished content—rather than talk radio and news—so they ask a series of questions about how users interact with this content. 

How can the researcher avoid the impact of confirmation bias? Select all that apply.

• Conduct interviews several times in the product development lifecycle
• Hire an outside research team to conduct the interviews
• Interview a large group of users with diverse perspectives
• Ask open-ended questions and actively listen to respondents

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Question 25) UX research focuses on understanding user behaviors, needs, and motivations through observation and feedback.

• True
• False

 

Question 26) A design team finished developing a product and successfully pushed it to the market! Now they want to know what users think. Which type of research can best help the team answer their question?

• Scientific
• Post-launch
• Design

 

Question 27) There are three key qualities that UX researchers usually possess. Which of the following helps UX researchers understand someone else’s feelings or thoughts in a situation?

• Empathy
• Collaboration
• Pragmatism

 

Question 28) Which of the following research methods evaluates a product by testing it on users?

• Surveys
• Interviews
• Secondary research
• Usability studies

 

Question 29) Which type of bias is the collection of attitudes and stereotypes associated with people?

• Recency bias
• Confirmation bias
• Implicit bias
• Primacy bias

 

Question 30) Confirmation bias is defined as looking for evidence to prove a hypothesis you already have. Identify a method that can help overcome confirmation bias.

• Practice active listening and ask open-ended questions
• Reflect on our own behaviors
• Identify and articulate assumptions before interviews or conversations and survey large groups
• Segment your project into smaller, more manageable phases and outline stopping points

 

Question 31) Imagine that a design firm’s research team has a basic understanding of their users’ pain points. To learn more, they decide to investigate further with a large group of people. What is the most appropriate research method? 

• Usability study
• Surveys
• Interviews
• Key performance indicator

 

Question 32) A design team wants to conduct research about a product in development. They face two constraints: 1) they have a limited budget; and 2) because of a rapid project timeline, they need to complete a quick product development cycle. Which research method should they use?

• Key performance indicators
• Usability studies
• Surveys
• Interviews

 

Question 33) Consider the following scenario: 

Imagine that a UX designer creates an app for saving, organizing, and streaming podcasts. To

 learn about user experiences with their product, the designer conducts interviews with a select group of target users: podcast enthusiasts. The researcher interviews 10 respondents and remembers the end of the last interview most clearly. The researcher uses this final interview to guide their thinking. 

What are some methods the researcher can use to avoid the impact of their recency bias? Select all that apply.

• Hire an outside research team to conduct the interviews
• Record each interview that they conduct
• Survey large groups of people to supplement the interviews
• Take detailed notes during interviews

 

Question 34) Which of the following research methods is defined as an activity where many people are asked the same questions in order to understand what most people think about a product?

• Journals
• Usability studies
• Surveys 
• Articles

 

Question 35) When developing a product, what benefits does interview research provide for design teams? Select all that apply.

• Observe how users interact with a product
• Understand what users think and why
• Ask follow-up questions about the user’s experience
• Uncover the preferences of a large group of users

 

Question 36) Consider the following scenario: 

A: After launching their mobile app, a design team learns that users are experiencing glitches with the product. To solve the problem, the design and engineering teams collaborate to release a software update. Now, they want to understand if this changed user engagement with the app. They collect data on the monthly install rate, uninstall rate, and download count. They compare the data.

 What type of research is the team conducting?

• Qualitative research
• Survey research 
• Quantitative research
• Secondary research

 

Question 37) Imagine that a design firm’s research team knows about their users’ pain points, but they need to answer a few specific questions before proceeding. To learn more, they decide to collect in-depth information on a handful of users’ opinions. What is the most appropriate research method? 

• Key performance indicator
• Surveys
• Usability study
• Interviews

 

Question 38) There are three key qualities that UX researchers usually possess. Which of these qualities helps UX researchers practically solve problems and reach goals?

• Pragmatism
• Collaboration
• Empathy

 

Question 39) Which research method allows in-depth feedback and firsthand interaction, but only measures how easy it is to use a product?

• Interviews
• Surveys
• Usability study
• Exams