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Start the UX Design Process: Empathize, Define, and Ideate

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Weekly Challenge 4 Define user problems Quiz Answer

Question 1) Fill in the blank: A problem statement is a(n) _____. 

• set of constraints identified in the user research plan 
• educated guess about what the solution to a design problem might be
• actionable series of steps captured in an empathy map
• clear description of the user’s need that should be addressed

Question 2) A problem statement follows a simple formula. It starts with the name of the user, a short description of the user’s characteristics, and which of the following components? Select all that apply.

• Summary of the user’s demographic profile
• Description of the user’s need
• Explanation of why the user has the need
• Outline of the user’s experience with the design

Question 3) Can an effective problem statement help UX designers set benchmarks for success?

• Yes. Problem statements explain the user’s need, which helps designers benchmark a successful design solution. 
• No. Problem statements address the process of solving a design problem, and do not address how to set success benchmarks. 
• Sometimes. Problem statements may address benchmarks for success later in the design process, after prototype development and user testing.

Question 4) After crafting a problem statement, a designer begins to brainstorm design solutions that may solve the user’s problem. How should the designer document possible design solutions?

• In a success benchmark
• In a research plan
• In a hypothesis statement
• In a mind map

Question 5) In the 5 W’s framework, researchers ask five “w” questions based on who, what, when, where, and why. What are the benefits of answering the five “w” questions when crafting a problem statement?

• Researchers can empathize with the user, while clearly defining the user problem
• Researchers can craft potential user problems from a designer’s point of view
• Users can share feedback with researchers using open-ended statements
• Users can pose questions to researchers, to help align on design decisions

Question 6) In the 5 W’s framework, researchers ask five “w” questions based on who, what, when, where, and why. Which of the following is an example of a good “why” question?

• Why has the problem not yet been solved?
• Why is the problem worth a designer’s time?
• Why is the problem important?
• Why is the user in the target group?

Question 7) Which of the “w” questions (who, what, when, where, or why) is missing from the following problem statement? 

The user, Shandel, is a fine arts enthusiast that lives in a major city. Shandel goes to museums several times a month. They want an easy way to secure timed museum tickets. The product Shandel uses to secure tickets requires advance purchase, so they get frustrated when they try to spontaneously book tickets to popular exhibits. Shandel wants to be able to easily book tickets in the app, in real time on weekend afternoons, without advance planning.

• Why
• What
• When
• Where

Question 8) Imagine that a designer is ready to build a value proposition for their new mobile app. To start, they clearly explain the offering the product provides to users. Which value proposition research question does this answer?

• What target users should the design consider?
• What features should the product include?
• Why should the user care? 
• What does the product do? 

Question 9) Consider the following scenario: 

A designer starts to develop the value proposition for their new mobile photo app. First, they describe the product’s features and benefits, which include free unlimited photo storage and social media integration. Then, they explain the value of the product, and hone in on the features that create real value for users.

What are the next steps the designer needs to take to develop a value proposition? Select all that apply.

• Connect the features and benefits with the needs of users
• Begin market research to set a product price 
• Review the official value proposition list
• Conduct user research to identify pain points

Question 10) A designer is developing the value proposition for a product. Should they consider what is valuable to the user? 

• Yes. The goal is to identify what’s truly valuable to the user, and connect benefits and features to actual user needs.
• No. The goal is to develop value propositions that are different from the competition, and to ensure features and benefits exceed those of competitors.
• Sometimes. The goal is to balance the needs of users with design best practices, and target designs to users most likely to appreciate them.

 

Extra Questions

 Question 11) Fill in the blank: To write a problem statement, you include the name of the user, their characteristics, and a description of _____. 

• the user’s need
• the user’s design expectations
• the user’s preferred product features
• the user’s target demographic

Question 12) How can an effective problem statement help a UX designer establish goals?

• By explaining how target users currently satisfy their needs, which sets a benchmark
• By telling the designer what the user really needs, which defines the goal clearly
• By explaining findings from user research, which establishes a hypothesis
• By reviewing previous design iterations, and why these did not meet user needs 

Question 13) After crafting a problem statement, a designer begins to brainstorm design solutions. They should document these in a hypothesis statement, which reflects their best educated guess on what the solution to the design problem might be.

• True
• False

Question 14) In the 5 W’s framework, researchers ask five “w” questions based on who, what, when, where, and why. Which of the following is an example of a good “where” question?

• Where is the product that the user frequently uses located?
• Where does the user go after they experience the problem?
• Where does the user want to be when they experience the problem?
• Where is the user when they are using the product? 

Question 15) Imagine that a designer is ready to build a value proposition for their new photo organizing app. To start, they clearly describe how the product addresses users’ pain points. Which value proposition research question does this answer?

• What target users should the design consider?
• What does the product do on the backend? 
• What features should the product include?
• Why should the user care? 

Question 16) A designer reaches the final stage of building value propositions. They review their official value proposition list. Using this list, how can they make sure their product stands out from the competition? Select the two that apply.

• Remove value propositions that are offered by competitors
• Identify their product’s unique value propositions 
• Create new value propositions to align with the competitor’s product
• Schedule a round of user research to validate their value propositions

Question 17) What is the key attribute of a strong problem statement? 

• Action-oriented
• Design-focused
• Human-centered
• Open-ended 

Question 18) Which of the following is an example of a strong problem statement?

• Lawrence is a painter who needs a way to find the best deals on art supplies, because he wants to save money on the cost of his materials. 
• Users browse in the mobile app store because they may want to purchase a mobile game or productivity app.
• Kwame has lots of friends in his address book, and he is confused about how to organize his contacts when he gets a new phone.
• Sadia is a technology enthusiast that uses desktop and mobile devices, and wants to stay up-to-date on the most relevant technology releases.

Question 19) In the 5 W’s framework, researchers ask five “w” questions based on who, what, when, where, and why. These questions allow designers to address a problem from what perspective?

• The problem’s perspective
• The developer’s perspective 
• The user’s perspective
• The design team’s perspective

Question 20) Imagine that a designer is ready to build a value proposition for their new mobile app. To start, they need to conduct research that answers which of the following questions? Select all that apply.

• Why should the user care? 
• What does the product do? 
• How much should the product cost?
• What target users should I design for?

Question 21) Consider the following scenario: 

A designer starts to develop the value proposition for their new mobile photo app. First, they create a list of the product’s features and benefits. Second, they explain the value of the product. They identify that their main feature—free unlimited photo storage—resolves the major pain point for users. They pair a user persona with this value proposition and determine that it delivers real value.

What is the next step the designer needs to take to develop a value proposition?

• Revise user personas based on the value proposition
• Begin market research to set a product price 
• Review the official value proposition list
• Release a beta version of the app to collect user feedback

Question 22) What is true about the scope of a strong problem statement? Select all that apply.

• It is specific enough that the design solution is apparent
• It is narrow enough that it can be solved by a design solution
• It is broad enough to allow for some creative freedom
• It is targeted enough that one solution can solve the problem

Question 23) What action should you take when you identify a pain point in your product?

• Define the problem as something that your UX team can solve
• Create more user personas to understand who your users are
• Ask your team to collaborate on a list of possible user needs 
• Write user stories again to find out what users need from your product

Question 24) Which of the “w” questions (who, what, when, where, or why) is missing from the following problem statement? 

The user, Avery, is a fine arts enthusiast that lives in a major city. Avery goes to museums several times a month. Avery wants an easy way to secure timed museum tickets. Avery wants to buy tickets on their smartphone, while on-the-go exploring the city on weekend afternoons.

• What
• When
• Why
• Where

 

Question 25) Beyond establishing goals, what can effective problem statements help UX designers do? Select all that apply.

• Identify target users
• Define deliverables
• Set benchmarks for success
• Understand constraints

Question 26) In the 5 W’s framework, researchers ask five “w” questions based on who, what, when, where, and why. Which of the following is an example of a good “who” question?

• Who has given up on meeting their needs?
• Who is likely to use the product?
• Who has pain points for which there are limited design solutions?
• Who is experiencing the problem? 

 

Question 27) Which of the “w” questions (who, what, when, where, or why) is missing from the following problem statement? 

An adult wants an easy way to secure timed museum tickets while on-the-go, strolling around the city. The app they use to secure tickets requires advance purchase, so they get frustrated when they try to spontaneously book tickets to popular exhibits. They want to be able to easily book tickets in the app, in real time on weekend afternoons, without advance planning.

• Who
• Where
• Why
• When

Question 28) A designer is developing the value proposition for a product. How can they connect the features and benefits of a product to the needs of their users?

• Provide as many features as possible, so that benefits reach the most diverse audience
• Pair user personas with value propositions that meet their greatest pain points
• Select features that meet design best practices and test these with real users
• Test the app prototype with designers to learn if features meet common user problems

Question 29) Imagine that a designer starts to develop the value proposition for their new mobile photo app. For the first step, they list all of the app’s benefits and features, like free unlimited photo storage and social media integration. What is the second step the designer needs to take? 

• Develop a high-fidelity prototype of the app
• Explain the value of the product
• Review the official value proposition list
• Create user personas for the target user group