Introduction to Google SEO Week 4 Quiz Answer
In this article i am gone to share Coursera Courseย Introduction to Google SEO Week 4 Quiz Answer with you..
Introduction to Google SEO Week 4 Quiz Answer
Also visit this link:ย Introduction to Google SEO Week 3 Quiz Answer
Practice Exercise Quiz Answer
Question 1) Suppose you know your audience is active on Twitter, which of the following would be a good tool to use to gather data?
- Alexa
- SimilarWeb
- Followerwonk
- AARP Analytics
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Question 2) What does a persona represent?
- Your ideal buyer
- A cross-section of the demographic data
- Optimized keyword content and phrases
- Localized phrases used to describe an item like cookie vs. biscuit or soda vs. pop.
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Question 3) Itโs really helpful to have a buyer persona in place so you can better understand the userโs needs and how they searched the web.
- Tโrue
- Fโalse
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Question 4) Personas play a major part in:(Select all that apply.)
- Cโontent strategy
- Strengthening your strategy
- Kโey performance indicators
- Iโnitial keyword research
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Question 5) When youโre starting out the initial process of building your marketing persona, the best place to start is:
- fโrom new customers or users
- tโhrough surveys of new customers
- fโrom your existing customers or users
- tโhrough various social media sites
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Question 6) There are many ways to acquire information about your current usersโ needs and behaviors that will help when you build out an ideal persona for targeting more users like them. These involve existing tools you have as well as reaching out to users directly. Those tools are:(Select all that apply.)
- Fโacebook Search
- Gโoogle Analytics
- Sโurvey your existing users
- Gโoogle Search Console
- Sโurvey new customers or users
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Question 7) In marketing, youโre going to see personas split into two major groups. The first will be potential buyers, and the second will be existing customers
- Tโrue
- Fโalse
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Question 8) The potential buyer is made up of:(โSelect all that apply.)
- People who are probably not aware of your product.
- People who arenโt aware that your service exists.
- People that have been exposed to it briefly in the past but havenโt become customers.
- People that have a problem theyโre searching for and need to figure out a solution.
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Question 9) When you start developing a marketing persona, what are the two ways you can use keyword research?
- Uโse keywords that market directly to your existing and future customers.
- Uโse keywords that will identify what your product or service does.
- Use keywords thatโll help you define your user and build your persona.โ
- Use keywords that will help you discover potential search queries that you can then match to content service offerings and more.โ
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Question 10) What are some things to understand about your existing customers?(Select all that apply.)
- What they like best about your product or service.
- What areas they think you can improve upon.
- They are people who currently shop with you or use your service.
- These consumers are already your customers, and they already enjoy what you offer.