Coursera Answers

Introduction to Google SEO Week 3 Quiz Answer

Introduction to Google SEO Week 3 Quiz Answer


Introduction to Google SEO Week 3 Quiz Answer

In this article i am gone to share Coursera Course Introduction to Google SEO Week 3 Quiz Answer with you..


Week 3 

Practice Exercise Quiz Answer


Question 1)

According to the course, which of the following have SEOs decided is no longer the most valid ranking factor?

  • Link profile
  • Optimized content
  • Semantic analysis
  • Topic association
  • Specific Keyword density


Question 2)

An extended, natural term or phrase that appears on a page and increases relevancy is known as a:

  • Focus keyword
  • Synonym keyword
  • Dynamic keyword
  • Long-tail keyword
  • Semantic relationship


Question 3)

Semantic analysis can be summarized as:

  • Looking at how words are related to each other
  • Looking at how words are organized and cataloged on business sites
  • Looking at how keywords relate to paid search results
  • Looking at how words are related to a registered domain name
  • Looking at how “focus” keywords are related to keyword trends on related sites
  • All of the above


Question 4)

Entity Association is when:

  • Search engine providers attempt to match a specific individual to their fraudulent site(s)
  • Software tries to determine if a query can be matched to a specific individual or thing
  • Software tries to determine if a query can be matched to a paid, branded link
  • A search algorithm compares existing content with previously-penalized content
  • A gatekeeper program tries to determine if the user accessing a site is a real human or a bot
  • All of the above


Question 5)

When considering the validity of a brand, search providers consider which factors?

  • Active social media presence
  • Search volume based on brand name
  • Number of mentions around the web
  • Valid contact information listed on homepage
  • Engagement with search providers to increase marketing
  • All of the above


Question 6)

Rich Snippets are also called:

  • Rich results
  • Featured results
  • Universal snippets
  • Featured snippets


Question 7)

What is a featured snippet?

  • Local search results
  • Results in “people also ask” boxes
  • An article, video, or image displayed at the top of search results
  • A visual change in the search result, such as review stars


Question 8)

When should you optimize for rich snippets?

  • You can’t optimize for rich snippets
  • Only if you want good brand visibility
  • Always
  • Only if your position 0 result will not impact your CTR


Question 9)

Which of the following are ways Google algorithms are able to determine how useful documents on the web are to users?

  • Topic modeling and association
  • Keyword usage and over-optimization
  • Keyword analysis and number of backlinks
  • Analyzing the number of backlinks to the document


Question 10)

Topic Association is ______. (Select all that apply.)

  • A method of linking to other websites based on their topic or theme
  • Utilized by search engines to analyze the theme or topic of a site
  • Used by search engines to improve location identification capabilities
  • Used by search engines to determine relevancy and trustworthiness of a site


Question 11)

Keeping in mind how Topic Association affects search engine results, what is one way you can optimize content for a website to have it seen as more relevant to a particular topic?

  • Determine a site’s keyword and use it repeatedly throughout the website
  • Perform your own, thorough semantic analysis of the site
  • String long tail keywords one after the other throughout the site regardless of how they make sense contextually
  • Determine a site’s keyword and then use words and phrases related to or synonymous with the focus keyword



Question 12)

Which of the following are true statements regarding why brands are carrying more importance in Google’s relevancy algorithm? (Select all that apply.)

  • Smaller brands bring a greater variety of users to sites
  • Google does not appear to favor brands or associated entities with its relevancy algorithm
  • Users appear to be more satisfied with search results when they see brands they recognize
  • Searchers’ familiarity with certain brands means they are biased towards them


Question 13)

What are some ways you can help your brand grow online? (Select all that apply.)

  • Create great content
  • Acquire links from trusted sites
  • Develop social presence
  • Don’t put resources into offline efforts


Question 14)

BERT helps Google

  • Target sites with lots of ads
  • Better understand human language
  • Improve the authority of a website
  • All of the above


Question 15)

BERT looks at context by:

  • Analyzing the formatting of the content
  • Finding words synonymous with the topic
  • Looking at words such as “to”, “on”, “near” etc.
  • Looking at the reading level of the content



Question 16)

Core web vitals looks at things like:

  • The quality of backlinks to a site
  • The quality of the content on the site
  • How often your website is updated for the web
  • User experience factors such as site loading time and security


Question 17)

To rank in Googles Top News Stories you need:

  • Publish newsworthy content
  • To integrate AMP into your site
  • Ensure your content is mobile friendly
  • Meet a minimum score on Core Web Vitals


Question 18)

What is the intent of EAT?

  • To make the web more secure
  • To surface content that users can rely on and trust
  • To ensure that all sites provide a good user experience
  • To ensure that people don’t spend money at low quality sites


Question 19)

EAT Stands for:

  • Experts Always Translate
  • Expertise Authority Trust
  • Every Application Trusts
  • Equal Authority Transferred