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Advanced Content and Social Tactics to Optimize SEO Week 1 Quiz Answers

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Content Marketing Ecosystem Answers

Question 1)
According to this module, search engines like all these things:

A well-structured site
Page relevance for common search terms
Earned links from third-party sites

• True
• False

Question 2) Suppose you are seeking to increase your site’s ranking with search engines. You want the links to and from your site to be seen as highly valuable to search engines. What kinds of links are considered most valuable? (Select all that apply.)

• Links you bought without consideration for relevance or authority
• Links from sites considered authoritative in your market space
• Links that have topical relevance to your site and within your market space

Question 3)
What are some ways of thinking about links to your site? (Select all that apply.)

• A P.O.E.M.
• Valid citations in a research paper
• A spider crawling its web
• Votes in a popular election

Question 4)
Which of the following are not good content marketing strategies when you are seeking to build your reputation, visibility, and provide you with high-quality links? (Select all that apply.)

• Publish high-quality content as guest posts on third-party sites.
• Seek to get your content published on sites that have high authority in your market space.
• Publish in as many third-party sites as possible, even if the themes are irrelevant to your site and your audience.
• Artificially insert keyword phrases into your content as links to your site, even if the words can’t logically fit in the same sentence.

Question 5)
Building your audience is essential to online success. Several of the following are ways to build your audience; which one is not?

• Seek to engage your audience.
• Seek to connect with those who actually care about your topic and content.
• Creating content of such quality that it will be shared with OPA, other people’s audiences.
• Selectively buy followers on social media to increase the apparent size of your audience.
• Share great content on social media to those who show an interest in your topic or share market space.
• Seek to connect with influencers in your market space and share content with them.

Question 6)
What is the best way to get links to your site?

• Solicit other sites to link to yours.
• Optimize keyword searches for each page.
• Content marketing – when viewed as an ecosystem.

Question 7)
Content marketing should focus on building or gaining two things as the best way to obtain high-quality links and trigger other behavior patterns that online search engines use as ranking signals. What are those two things?

• Visibility
• A list of influencers in your market
• A large email marketing list
• Contacts with media
• Reputation

Question 8)
True or False: A “Holistic” view of the content marketing ecosystem conveys the idea that the whole is more than merely the sum of its parts, in theory, or practice.

• True
• False

Question 9)
According to this module, content marketing is explained as being all of the things listed below, except one. Which item is not true about content marketing?

• Content marketing is all about manipulation and bending the rules.
• Content marketing helps you receive high-quality links that drive higher SEO rankings.
• Content marketing is the safest and best approach to obtaining high-quality links.
• Content marketing is key to building the reputation and visibility of your business online.

Question 10)
Which one of the following is not true about how you should relate to your audience?

• Don’t publish where your audience is not present.
• Raise visibility by going to where your audience goes.
• It’s all about getting visibility with your target audiences.
• Publish where your audience is not present since you never know who you might reach.