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Google SEO Fundamentals Week 4 Quiz Answer

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Week 4 Practice Exercise
Keyword Theory & Research Review

Question 1) A new site that sells Sci-fi memorabilia is about to launch. Which of the following keywords will best drive the right kind of traffic to the site?

• Sci-fi superfan
• Top Sci-fi characters
• Buy Sci-fi collectibles
• Han shot first (or other key pop culture Sci-fi phrases)

Question 2) Which of the following are ways that companies can adjust for the seasonality of searches?

• Launch a website redesign when the product is most in demand
• Create blog posts based on common questions that your audience has
• Publish blog posts to correlate with an increase in searches on the blog topic
• Adjust content for males between the ages of 18-25 based on your audience analysis

Question 3) True or false: Long tail keywords should be avoided when selecting keywords for your site

• True
• False

Question 4) Which of the following are reasons to conduct an audience analysis using tools like Google Trends, Alexa, Quantcast, and Follwerwonk? (Select all that apply.)

• You plan to adjust blog post and site resources based on your audience’s needs
• You select a market strategy based on the email or texting habits of your audience
• You would like to understand your audience to help you refine and choose keywords to target
• You modify the language and tone of your site based on factors such as the age or home regions of your audience

Question 5) Which of the following best describes what a persona is and how persona are used in SEO?

• Personas are avatars who welcome visitors to your site and increase repeat traffic
• Personas is the general term for the roles of researcher and tester used in usability testing
• Personas are concrete representations of data from your audience analysis used to make decisions about SEO strategy such as keywords, content tone, and content topics
• Personas are carefully defined characters used in marketing and commercials geared toward your audience’s driving motivations

Question 6) Which of the following are ways to refine keywords to better match the terms your target audience might use to find you? (Select all that apply.)

• Keep searcher intent in mind
• Move from a broad descriptive word like “Games” to a more specific descriptive phrase like “PC Games”
• Provide only relevant keywords to a specific question a user is asking but not information a user might want to ask.

Question 7) Which of the following represents the path and progress through the stages of a search in the correct order?

• Navigational > Transactional > Informational
• Evaluation > Preference > Awareness > Purchase
• Awareness > Preference > Evaluation > Purchase
• Awareness > Evaluation > Preference > Purchase

Question 8) Which of the following will help to brainstorm good longtail keywords and generate content ideas?

• Use a whiteboard to write out your ideas
• Brainstorm with a small group of friends who think they know your target audience.
• Consider questions users will ask and prefixes such as “How…,” “Why…,” “Where…” “Which…”

Question 9) Suppose you know your audience is active on Twitter, which of the following would be a good tool to use to gather data?

• Alexa
• SimilarWeb
• Followerwonk
• AARP Analytics

Question 10) What does a persona represent?

• Your ideal buyer
• Optimized keyword content and phrases
• A cross-section of the demographic data
• Localized phrases used to describe an item like cookie vs. biscuit or soda vs. pop.