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Conduct UX Research and Test Early Concepts Week 1 Quiz Ans

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Conduct UX Research and Test Early Concepts Week 1 Quiz Ans

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Optional – Test your knowledge of prior concepts

Question 1)
What are some key benefits of considering accessibility in UX design? Select all that apply.

  • Addresses a11y ideas
  • Creates solutions that often help everyone
  • Addresses societal structures and products rather than a person’s ability
  • Ensures underrepresented and excluded groups are taken into account

Question 2)
Which phase of the design sprint helps the team find solutions to build on?

  • Ideate
  • Test
  • Prototype
  • Understand
  • Decide

Question 3)
What can a researcher learn when they properly empathize with users during user research?

  • The needs, behaviors, and motivations of their users
  • The opinions, feelings, and biases of their users
  • The hopes, dreams, and assumptions of their users
  • The wants, desires, and fears of their users

Question 4)
Which of the following are examples of pain points?

  • Completing the checkout process for a food delivery app
  • Receiving the same response to three different questions from an automated chatbot
  • Being asked to submit credit card information when no payment is required
  • Struggling to interact with a button on a mobile app’s homepage because it’s extremely small

Question 5)
You are designing a life-coaching app for people between the ages of 21 and 30. After conducting research with a diverse set of users, you discover that established professionals are three times more likely to use life-coaching services than those at the beginning of their careers. Which of the following is an example of a complete user persona for your user group?

  • Liz Fontaine, a 27-year-old veterinarian who enjoys video games
  • Nistha Dube, a 29-year-old engineer and foodie from Chennai, India, who makes viral cooking videos on the weekends. Nistha has been thinking about how to balance their career and their passion for food, but they also want to make more time for their mental health in their schedule.
  • Michael Embery, a 22-year-old from Indianapolis, Indiana who has a busy work schedule.
  • Rita Dieguez, a 24-year-old who identifies as non-binary from Manaus, Brazil.

Question 6)
Which of the following user stories is complete?

  • As a scientist, I want access to my colleagues’ published research.
  • As a yoga instructor, I want to create a consistent class schedule so that my clients know how to confidently plan their weekly exercise.
  • I want a bookshelf so I have somewhere to store my book collection.
  • As a chef, I want access to the freshest ingredients and the highest-quality cooking utensils.

Question 7)
Fill in the blank: Designing products with accessibility and inclusivity in mind ensures that you _____.

  • focus on creating one solution for as many people as possible
  • create an identical experience for all users
  • include solutions that benefit specific individuals, which improves the user experience for all users.
  • create a different solution for every single user.

Question 8)
Which of the following is a complete problem statement?

  • Angelo needs a toolbox and shingles to fix the leak in their roof.
  • Bella is a dance choreographer who needs to create a practice video because some of their students have school during the day and can’t attend lessons in person.
  • Akiko is a construction consultant who is building a skyscraper.
  • Hakim is an accountant who needs to collect expense reports from their coworkers.

Question 9)
Identify the steps of the ideation process in the correct order.

  • Documenting ideas, brainstorming, focusing on quantity, questioning obvious solutions, gathering a diverse team, and evaluating the ideas.
  • Gathering a diverse team, brainstorming, documenting ideas, questioning obvious solutions, focusing on quantity, and evaluating the ideas.
  • Brainstorming, documenting ideas, focusing on quantity, gathering a diverse team, questioning obvious solutions, and evaluating the ideas.

Question 10)
You’re a UX designer working on a gaming app in a competitive market space. You want to figure out what your competitors’ strengths and weaknesses are, and how to create a better product. What should you do?

  • Conduct a competitive audit
  • Conduct informal research online
  • Contact each company directly
  • Create a marketing plan

Question 11)
Which of the following scenarios would be most appropriate to use a close-up storyboard?

  • You create an app that connects people who are interested in gardening via a social forum. You want to implement an inbox feature and test whether or not users find it easy to use.
  • You are in the middle of the design process for a grocery delivery app. You want to pitch some ideas to the team about how the user could use it and benefit from it.
  • You begin creating a new finance management app. You need to demonstrate when and how a user might interact with it during a normal work day.

Question 12)
Which of the following UX tools and processes demonstrate the basic structure and layout of a design without including specific visual details?

  • Low-fidelity designs
  • Ideation exercises
  • Wireframes
  • High-fidelity designs

Question 13)
You are working on an app that connects users to tree removal services in their local area. You have already created paper wireframes and now it’s time to build the design on the computer. What is the next step?

  • Create a low-fidelity prototype
  • Create digital wireframes
  • Create high-fidelity mockups
  • Create a high-fidelity prototype

Question 14)
How is a prototype different from a wireframe?

  • A prototype is a single screen that shows all the details that will go into a final design. A wireframe is a set of interactive design solutions made up of many prototypes and demonstrates how the entire design works.
  • A prototype is an interactive representation of a complete design solution that shows stakeholders how it will work. A wireframe is a single screen with basic elements that establishes the structure of a page.
  • Wireframes and prototypes are both interactive representations of how a design works.
  • A wireframe is an interactive representation of a complete design solution that shows stakeholders how it will work. A prototype is a single screen with basic elements that establishes the structure of a page.

Question 15)
Identify the benefit of using paper prototypes in the design process

  • Paper prototypes allow rapid iterations and require low commitment
  • Paper prototypes are polished and represent a final design solution
  • Paper prototypes are inexpensive and convey complex visual details
  • Paper prototypes require large amounts of time and resources to produce

Question 16
Fill in the blank: _____ is the collection of attitudes and stereotypes we associate to people without our conscious knowledge.

  • Implicit bias
  • Sunk cost fallacy
  • Primacy bias
  • Recency bias


Test your knowledge on UX research plans

Question 1)
Fill in the blank: Best practices for writing research questions include questions that are _____. Select all that apply.
  • neutral
  • specific
  • actionable
  • broad
Question 2)
Imagine you are preparing research questions for a fitness tracker design. Which of the following questions applies in a qualitative research method?
  • How many miles did a user typically walk in a week?
  • How easy was it for users to access the app while walking?
  • How many times did the user access the app per day?
  • How often did the user access the app while walking?
Question 3)
A research team measured the results of their fitness app prototype and found 40% of users completed all of the sign-up tasks. Which key performance indicator (KPI) demonstrates this measurement?
  • Conversion rate
  • Drop off rate
  • User error rate
  • Time on task
Question 4)
You want to quantifiably measure how well users completed tasks for your design prototype by asking users to complete a questionnaire that measures usability. Which KPI should you use?
  • Use of navigation vs. search
  • Conversion rate
  • User error rate
  • System Usability Scale 


Test your knowledge on UX research participants and scripts

Question 1)
Why is it important to engage participants with diverse perspectives and abilities in a usability study? Select all that apply.
  • To investigate how people with disabilities interact with the product
  • To identify a key user group to engage in future usability research studies 
  • To avoid sample bias for selected groups
  • To include participants with characteristics outside of the desired characteristics
Question 2)
Imagine you are developing a script for an upcoming usability study. Which of the following should you do in the introduction?
  • Ask participants clarifying questions
  • Remind participants there are no right or wrong answers
  • Assign participants usability tasks
  • Remind participants to save their questions until the end
Question 3)
Which of the following example script questions explicitly encourages elaboration?
  • Can you share why that activity was difficult for you?
  • Was the activity easy to complete?
  • How many attempts did you take to complete the activity?


Test your knowledge on user data and privacy

Question 1)
As a designer, respecting user privacy and securing user data is the right thing to do. Why is it important to protect user privacy? Select all that apply.
  • Reduces the risk of hacking
  • Protects a company’s brand
  • Ensures the project’s success
  • Complies with confidentiality laws and ethics
Question 2)
You are conducting research for a design project and need to collect user data for your study. What can you do to make sure privacy and security are part of your UX design and research practices?
  • Store participants’ data on local servers rather than cloud storage sites
  • Collect as much data from participants as possible to use in your future usability studies
  • Get consent from participants after you collect their data
  • Provide details about how you plan to use participants’ information and protect their privacy
Question 3
What is considered personally identifiable information (PII) ? Select all that apply.
  • Personal preferences
  • Phone number
  • Email address
  • Name
Question 4
What three main concerns should you consider for the safety of research data?
  • Data retention
  • Data de-identification
  • Data recording
  • Data storage