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Advanced Content and Social Tactics to Optimize SEO Week 2 Quiz Answers

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Social Media Marketing Answers

Question 1)
This module emphasized the importance of building relationships within your online community. Complete this statement with the best possible answer: “Basic social interaction and _______ that guides your behavior off-line should also guide your behavior online.”

• Courtesy
• Intuition
• Agression
• Determination

Question 2)
Considerable attention was given to discovering demographic information about various social media platforms such as Facebook, Twitter, Instagram, Pinterest, Snapchat, LinkedIn, and others. Why do you need such demographic information? (Select all that apply.)

• To get more links back to your site</span >
• To get some sense of which social media platforms make the most sense for you
• To establish yourself as an expert in your market space
• Discover where your audience goes online, so that you can go where your audience goes

Question 3)
Which of the following strategies is the recommended way to choose the best platform for your business?

• Use the platform that everyone uses.
• Experiment with multiple platforms before finalizing a strategy.
• Read extensively and choose without trying any of the platforms.

Question 4)
Which of the following is not one of the recommended steps or actions you should take to get an early mover advantage when becoming an early adopter of new platforms?

• Recognize new channels as they’re developing.
• Test the waters for the potential in new channels.
• If a new platform appears to be working, keep engaging there to build a following.
• Try a new platform but if it is not working for you, dump it or de-emphasize it.
• Wait to see how the newly emerging platform performs for several months before investing any time, energy, and focus.

Question 5)
The following are all ways to help build an audience on social media platforms:

Be a genuine part of the community
Bring value to the community
Aspire and work to become one of the more important members of the community
Give many times before you ask others to give to or do for you

• True
• False

Question 6)
Suppose you are trying to put together a Top Ten list of things you should do to engage your audience on social media. Below is a list of four things, but two of them do not belong on the Top Ten list. Select the two items that do not belong on the list while trying to create audience engagement.

• Speak at conferences.
• Try to completely divorce your online and offline activities.
• Treat your online interactions like you’re a part of a community, being sure to participate.
• While interacting in a community where there are influencers and ordinary members, focus your attention solely on the influencers since they have the power to help you achieve your important business goals and less influential people do not.

Question 7)
A target audience generally consists of Media, Bloggers, Influencers, Potential Customers, Customers, and other people in your market space.

• True
• False

Question 8)
The take-away lesson from the Hilton Suggests case study is this: Even when a social media effort seems like a great idea and may have an enthusiastic reception, it still must meet the established business goals.

• True
• False

Question 9)
The case study showed that Copyblogger consistently has very strong sharing of every piece of content they put out there. This can be attributed to:(Select all that apply.)

• They have a strong social-media presence.
• They consistently produce great content.
• They are supported with strong social-media programs.