Creating an SEO Campaign Answers

Question 1)
What is the main reason that you should do a mini-audit of a site prior to working with a client?

• It helps you identify the costs associated with each of the client’s SMART goals.
• It helps you identify ways to provide immediate value and set the timeline for the project.
• It helps you identify problems for the client that you will not be able to address
• It helps you provide a list of problems that previous SEO work has caused for the site.

Question 2)
In your initial conversation with clients, why is it a good idea to share a few quick wins and opportunities? (Select all that apply.)

• Identifying opportunities helps to identify ways that your expertise is needed.
• You can save the client money by letting them know how to make gains without hiring you.
• It provides a complete road map of all of the work you will do during the project.
• Quick wins provide a means to show immediate value to your services.

Question 3)
Which of the following IS NOT a SMART goal?

• Generate more site traffic within three months
• Reduce the site bounce rate by 15% in six months.
• Increase sales of Adidas brand shoes by 25% by the end of the fiscal year.
• Increase leads generated from our website by 10% by the end of the quarter.

Question 4)
Which of the following is an unrealistic client expectation that should be reframed early in your relationship?

• The client expects 20% more completed checkouts within six months.
• Within 12 months, site traffic will triple.
• Within eight months, attain a number one rank for their top keyword.
• By the end of the fiscal year 50% fewer visitors will bounce from the site.

Question 5)
Imagine that one of your client’s primary goals is to increase the amount of traffic to their site. The chart below compares this year’s data (in blue) to last year’s data (in red). Is this year’s dip (in blue) after June an indicator that you are likely to have trouble meeting the client’s goal?

• Definitely. There is a clear need to shift approach based on the decline in traffic.
• Probably not. The traffic is still significantly higher than where it was at the same time last year. There is some reason to think that this is a seasonal dip.
• Probably. The traffic dramatically decreased from June to July. This spells trouble.

Question 6)
What are some quick wins you should try when working with a new client? (Select all that apply.)

• Ensure their is a robots.txt file uploaded and appropriate areas are blocked.
• Add more text to the homepage and other important pages.
• Discussing with the client everything that is wrong with the site from an SEO perspective.
• Have the client install Google Webmaster Tools & Google Analytics on their computer.
• Add more keywords to the site.

Question 7)
When looking at traffic for a site, which of these should you most be concerned about:

• Total Visits
• Paid Visits
• Organic Visits
• Direct Visits
• Referring Site Visits

Question 8)
Suppose you are working in-house, scoping an SEO project, which of the following should you be able to do? (Select all that apply.)

• Prioritize work needed
• Estimate a project’s length
• Estimate ability to meet various deadlines

Question 9)
Suppose you are in your initial meeting with a new client; which of the following are questions you should ask? (Select all that apply.)

(If they have worked with an SEO firm previously) ask, “What did you like and dislike?”

How long do you anticipate it taking for us to boost your site to the #1 ranking?

• Have you previously used other domain names?
• What keywords are you currently tracking?
• Has your company previously worked with an SEO firm?

Question 10)
Suppose you have separated keywords into thematic groups associated with specified areas of a site. You notice one group is performing poorly for keyword rankings; what should this prompt you to do?

• Check all areas of the site with a complete site audit.
• Revise all the keywords on the site.
• Go into the area of the site associated with that keyword group to see how that area can be improved.